[58] As pharmacy delivered specialised services are a relatively new paradigm, this lack of awareness and experience may haveled to patients

preferring their current alternative/service. Future services need to overcome this status-quo bias in order to ensure their continual uptake by patients and long-term sustainability. External validity testing selleck screening library of DCE responses is important, especially as these responses are made in regards to hypothetical choices. However, there have been relatively fewer tests of external validity in health DCEs.[30] One possible explanation may be that these DCEs have been conducted in countries with publicly funded health care where patients have limited choice and usually do not pay at the point of consumption for many of the health services, thereby making external validity tests difficult to conduct.[30] Consistent with health DCEs, none of the reviewed pharmacy-related DCE studies conducted tests of external validity. It is, however, important to note that the community pharmacy setting can offer a unique opportunity to conduct such external validity tests for hypothetical WTP estimates especially because pharmacy patients often pay at the point of consumption for many pharmacy services

and interventions.[24, 60] Pharmacy practice researchers need to take advantage of this opportunity and conduct more research in this area of external validity testing. To summarise, our review shows how DCEs have IWR-1 cost been designed, conducted and applied within the field of pharmacy. Clearly, more research is needed, beyond the current applications of patient/pharmacist preferences for products and services. The study emphasises the importance of adopting DCEs in pharmacy practice research and the need Phospholipase D1 to move beyond the commonly used satisfaction instruments. Further, inclusion of health-outcome related attributes as well as preference measurement for specific disease-management services needs to be conducted. Testing for external validity and the incorporation of DCE in an economic evaluation framework to inform pharmacy policy remain important areas for future research. The Authors have no conflicts

of interest to disclose. The Authors alone are responsible for the content and writing of the paper. This research received no specific grant from any funding agency in the public, commercial or not-for-profit sectors. Pradnya Naik-Panvelkar designed the search strategy, searched the databases, selected studies based on inclusion/exclusion criteria, conducted data abstraction and data synthesis and drafted the manuscript. Bandana Saini assisted in selecting studies based on inclusion/exclusion criteria, data abstraction, data synthesis and critically revised the manuscript. Carol Armour assisted in data synthesis and critically revised the manuscript. All Authors state that they had complete access to the study data that support the publication.